Helvetica "The Movie" Assignment
Where does Helvetica originate from? What country?
Switzerland
What does the name Helvetica mean in English?
Swiss
What year was Helvetica created, who created it?
1957, Max Miedimer.
What is the design style that Helvetica brought to popularity worldwide?
Neutralism
Name 3 qualities of Helvetica.
Modern, White Space, Clear
List the names of 3 different design styles of design movements that are discussed in the film.
Post-Modernism, Modernism, Neutralism
Which screen fonts did Matthew Carter design?
Verdana & Georgia
What is the cloned version of Helvetica called?
Arial
Is David Carson a trained designer? How does it affect his approach?
No formal training. He liked to experiment and to be creative but this one group hated him cause they wanted realism/modern typeface.
What magazine did David Carson design?
Ray Gun
Name 5 brands that use Helvetica.
American Airlines, Toyota, Coca-Cola, Greyhound, Kawasaki
4 Designers that show up in this movie:
Jonathan Hoefler - Wikipedia - Work
Matthew Carter: - Wikipedia - Work
David Carson: - Wikipedia - Work
Massimo Vignelli: - Wikipedia - Work
Thinking More Deeply:
3. Think of the font you most commonly use when working on your computer. Which one is it and why do you use that one?
I use Arial mostly because of it being plain, I like its simplisticness, their's nothing special to it, unlike another one like this one, it feels like it should be put on something formal and boring(It's Courier font if you want to know). While Arial font is meant for everything it looks like. Another reason why is cause it's in between all of the other fonts, its not too fancy, while also not being formal, a good for all scenario.

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